A Winning Trifecta of Solutions
Content Marketing Strategy
For Businesses, Healthcare, and Non-profit Organizations
Create a strong Internet presence with a website, online advertising, and regular content distributed through news sites, blogs, and social media.
To make that presence cost effective, tie online strategies and messages to traditional marketing channel strategies.
Measure results regularly and adjust messaging.
The questions I ask will steer our strategy process in the right direction.
Proactive Media Relations
Build strong relationships with media gatekeepers for traditional news media publications and online news sites results in optimal, positive coverage. Press releases, pithy with a strong news focus, better ensure usage.
KGA crafts the right tone and content for communication to your important stakeholder groups and helps you increase two-way communication.
Add credibility to your marketing mix with news media and online coverage of your messages. Social media is a wonderful resource for brief messages of interest and to link to longer blog pieces or news articles.
Clear, Compelling and Transparent
KGA provides crisis communication consulting and message creation to convey in press releases, social media, media statements, and radio and television interviews and facilitates the process. This process can be complex in any type of emergent situation so you should get help.
Kelly Griffin has completed National Incident Management System (NIMS) training and has led communication efforts as the Public Information Officer (PIO) in many real-time emergencies and has participated in local and statewide drills.
Content precedes design. Design in the absence of content is not design, it’s decoration.
Kelly Griffin took us from traditional promotion and advertising in newspapers and radio onto the Internet with our first website, social media and blogs. She has continued to keep our marketing messages dead-on and consistent everywhere for years. We recently completed a total redesign of our website with Kelly as the driving force and project manager. It wouldn’t have gotten done without her. She negotiated pricing, translated website design terms for us and worked closely with the designer tweaking and writing content too. The result is excellent. I recommend Kelly for organizations of any size. She is creative; she saves us money and works well with our staff. We enthusiastically recommend her for any business marketing challenge.KW
Kelly Griffin is an outstanding writer and editor who has the knack for getting things done. Kelly is a self-driven, energetic team leader with a strong business sense. She has demonstrated the ability to identify potential trouble spots on projects and provide solutions that effectively reduce risk and cost. In addition, Kelly has an unsurpassed work ethic. Therefore, I have no hesitation in recommending Kelly for Web content management projects.BB
Recent Blog Posts
Working as an independent consultant requires the ability to sell yourself and market your skills, in addition to possessing great depths of knowledge in specific areas of expertise. And even if you’re a marketing, public relations or sales expert, the irony is, it’s...read more
I have always tried to live by the statement, “The truth will set you free.” It’s clear and it works every time. This morning, when I checked for the source of this quote, I found it is from the Bible, John 8:32. The quote has been used in many contexts over the years...read more
Have a looming deadline? Need Help?
KGA has you covered! A published writer in traditional publications (magazines, trade publications) and online environments, Kelly Griffin enjoys writing challenges including crazy deadlines.
See our ideas come to life...