Blog
Here you will find blog articles about marketing and public relations topics, business thoughts and opinions and sometimes, Kelly Griffin’s thoughts about living life. Please check back at least once a month since she promises new content.
Are You Promotable? Market Yourself with these Ideas
Working as an independent consultant requires the ability to sell yourself and market your skills, in addition to possessing great depths of knowledge in specific areas of expertise. And even if you’re a marketing, public relations or sales expert, the irony is, it’s...
Truth in Crisis Communication
I have always tried to live by the statement, “The truth will set you free.” It’s clear and it works every time. This morning, when I checked for the source of this quote, I found it is from the Bible, John 8:32. The quote has been used in many contexts over the years...
KGA Client Company Celebrates Its 20th Anniversary with KGA
I am thrilled to announce that Kelly Griffin & Associates (KGA) is celebrating its 20th anniversary with Living Landscapes in Barnegat, NJ, as a client company. Although this article is more of a news item than a blog, I have to share since it isn't often that...
Relevant Marketing Messages Prove Critical to Success
There is not much that is more frustrating than receiving telemarketing calls for products or services that a consumer has absolutely no interest in. In November, I needed to make a decision regarding health insurance coverage beginning January 1, 2018, just like many...
Media Relations Etiquette
Below is a series of quick reminders regarding media relations that are important to follow: If your company is seeking publicity and sends out press releases or case studies to editors, writers, reporters, and bloggers, or if you request that your public relations...
Giving Back: Good For Your Soul, Your Community and Good For Your Business
After the season of celebration and family traditions, it’s an appropriate time to remind ourselves that it’s important not only to worry about the company profits for the past year but also to give back to the community. And you don’t have to be Microsoft to do it....
Perception Is Reality
Make no mistake about it. When you're in business you need to listen, digest and respond to the feedback you receive from your clients and the community. Whether you own a large or small business, for-profit or not-for-profit enterprise, you need to understand the...